K-Zombie ranked No. 1 in the world 'Now our school'
Netflix's dominance does not need to be emphasized again, as it has a reputation in the global media industry. After Netflix took over the hegemony that shifted from terrestrial to cable channels, its continuation is long-lasting. One of the regions that Netflix is working on the most is Korea. Korea's creative content and the competence of content creators have long been established in the US mainland.
As soon as Netflix's interest in the domestic content <My School Now> was released, it ranked first in 46 countries around the world, including Korea, Japan, France, Germany, Denmark, and Brazil. Zombie water is like a symbol of the West, but it was directed by Yeon Sang-ho, Train to Busan, which opened in 2016 as a new genre called K-zombies. After watching <Train to Busan>, the West gave it the title of 'K-zombie' and was enthusiastic.
Like <Train to Busan>, the story line of <Now Going to School> is also simple and clear. The zombie virus spreads through the classroom and the students waiting for rescue fight to the end in detail. A scene in which politicians, police, firefighters, and soldiers show different behaviors in the process of zombies spreading, causing tangled conflict and confusion is a typical box office formula.
This is the reason why critics and viewers often criticize or feel sorry for the quality of the work itself. Compared to the original webtoon, the story's completeness was somewhat lacking, and new actors were put in throughout the play, so there was definitely a lack of acting skills. Although the initial development speed was increased and immersion was increased, the directing ability that develops similar contents afterward is also a point to point out.
However, by expressing in detail the bizarre, yet deforming, and dynamic expressions of zombies that move at a frightening speed, as represented by K-zombies, <Now Our School> succeeded in capturing the eyes and ears of viewers around the world at once. did. The work succeeded in maximizing the form of a K-zombie that walks in broad daylight and drives the streets into a crucible of fear and shock.
There is a novel part in the novel topic of Korean zombies, which are not yet familiar with the Western world, and the pressing story, and the process by which teenagers, who have been portrayed as simple victims or rebels in various works, fight against zombies. In particular, scenes depicting dynamic action and chases in everyday spaces of schools, such as libraries, created a sense of immersion that is hard to find in Western action movies.
As Lee Mi-kyung, Vice Chairman of CJ Group, said in an interview with Cine21, zombies originated from Western culture, but the global content industry is giving impressive evaluations as they say it is very interesting and novel. Netflix did not miss the recent increase in the number of major producers requesting collaboration with a director who directed a Korean zombie.
For reference, Netflix has invested more than 1 trillion won in Korean content. While the domestic media industry emphasizes PPL, Netflix prohibits unnecessary PPL unrelated to the story and guarantees the independent rights of directors. This is why excellent directors and producers release their works through Netflix. <Now at Our School> again showed that they will be ranked number one in the world even with new actors and zombies.
Ironically, because there were no top stars with more than 200 million won per episode, <Now at Our School> was able to utilize the production cost necessary for the story in the right place and in the right place, and since there was no unnecessary PPL insertion, it was possible to draw the maximum immersion. This is the reason why <Now Our School> is so happy to win 1st place.
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