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Blackpink's 'DDU-DU DDU-DU' music video surpasses 1.8 billion views... New record for K-pop group 'first-best'
Reporter Cheon Seol-hwa] Blackpink's 'DDU-DU DDU-DU' music video has surpassed 1.8 billion views on YouTube. It is the first and highest number of views for a K-pop group music video.
According to YG Entertainment on the 1st, the music video for Blackpink's 'DDU-DU DDU-DU' surpassed 1.8 billion views on YouTube at 5:02 pm on the same day. It has been about 3 years and 7 months since it was released on June 15, 2018.
Thanks to the steady love of global music fans, 'DDU-DU DDU-DU' is breaking new records for the first, highest, and most views on YouTube for a K-pop group music video every second.
The music video for 'DDU-DU DDU-DU', which reached 1.5 billion views for the first time among K-pop male and female groups in February last year, is still gaining popularity as hot as other new songs. In fact, if you look at the recent trends in the number of views, the number in front of billions of views has changed about once every three to four months. At the current trend, it does not seem impossible to reach 2 billion views within this year.
'DDU-DU DDU-DU' is the title track of BLACKPINK's first mini album 'SQUARE UP'. The addictive chorus and the point choreography that seemed to shoot a pistol with both hands became popular and topped the 'World's Most Viewed K-Pop Music Video' that year.
The music also achieved remarkable results on various major global charts. On the domestic chart 'Perfect All Kill', as well as on the US Billboard 200 and Hot 100, they ranked 40th and 55th, respectively, recording the highest ranking of a K-pop girl group at the time. In addition, on Spotify, the world's largest music platform, the number of streaming is about to exceed 500 million.
Meanwhile, the cumulative number of views of BLACKPINK's videos, which have a total of 32 billion-viewed videos on YouTube, has exceeded 22.3 billion, and the number of official channel subscribers is more than 71.8 million. This is the highest number among male and female artists in the world.
Espa, 365 days of debut “From Black Mamba to Savage”
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Espa, who appeared in the music industry intensely with 'Black Mamba', celebrated the 1st anniversary of their debut.
# 3 consecutive mega hits with Black Mamba → Next Level → Savage
From their debut song 'Black Mamba' to 'Next Level' and 'Savage', Espa recorded a huge hit with each song released, continuing extraordinary achievements and dazzling steps as a rookie, the representative 4th generation girl group in name and reality. has been established as The debut song 'Black Mamba' entered 4 Billboard charts with just three days' worth of counting, and the music video also set a new record for achieving 100 million views in the shortest time in the history of K-pop group debut music videos. Next, 'Next Level' also became the first girl group song released after the reorganization of Melon's 24Hits chart, and broke its own shortest record by surpassing 100 million views on YouTube about 19 days earlier than 'Black Mamba'.
In particular, the title song 'Savage' of the first mini-album released on October 5th has been at the top of major music charts at home and abroad since its release right now, and it ranked 20th on the Billboard main chart 'Billboard 200', the highest ranking in the history of the first K-pop girl group album. 'Artist 100', 'World Album', 'Independent Album', 'Top Album Sales', 'Top Current Album Sales', 'TasteMaker Album', 'World Digital Song Sales', 'Billboard Global (excluding USA)' )', 'Billboard Global 200', etc., entered a total of 10 charts, confirming the global power of Espa once again. The music video for 'Savage' also broke 100 million views within 17 days of its release, breaking its own shortest record again, proving its remarkable topic and popularity.
In addition, the first mini-album 'Savage' recorded sales of 510,000 copies within 15 days of its release and became a 'Half Million Seller', showing strong power in the album following the sound source. Level' was nominated for 1st place together, and as a result of their own clash, they won 7 gold medals, proving their popularity at the syndrome level. In response, Forbes, a leading US economic magazine, focused on "Espa wrote a sales record in the United States with its first album 'Savage'", and PEOPLE, of course, pointed out that Espa was one of '2021 Hollywood's Rising Stars'. He was selected as a team and showed high interest.
# From birth to special Espa metaverse concept, meme and challenge craze
Espa is a name created by combining 'æ', which expresses 'Avatar X Experience', and the English word 'aspect', which means both sides. With a concept based on the worldview of 'you will do it', it has received a lot of attention from the time of its debut. In particular, utilizing this concept, various contents such as a performance stage video in which Espa dances with the avatar 'ae' and an SMCU video showing the narrative of Espa's worldview story at a glance received positive responses. In addition to lyrics such as 'Espa is me, we can't be two', espa worldview terms such as 'ae-00', 'KWANGYA', 'SYNK', and 'POS' are also available online. It became popular as a kind of meme at the awards ceremony, and choreography such as 'Digwut Dance' and 'Twitter Dance' also spread as a challenge and gained global popularity. Espa's unique concept is to expand the genre of the virtual world, that is, the metaverse, to entertainment, and to provide more diverse and new experiences in the future, targeting the digital native generation who are accustomed to various digital contents in line with the non-face-to-face era.
# Global fan heart aiming towards the next level
The 'super rookie' Espa, who had a breathless year after debut, is expected to have a busy schedule by attending various stages and awards ceremonies at the end of this year as well. First, they will meet local fans for the first time by attending 'Macy's Thanksgiving Day Parade', the largest Thanksgiving Day festival in the United States, held in New York on the 25th. As Espa signed an agency contract with Creative Artists Agency (CAA), the largest agency in the United States in July, it is going to target music fans around the world by going on the global stage as well as in Korea.
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